1. Introduction and Organization
  2. Wildland Fire Overview
    1. Introduction
    2. Ecological Aspects of Wildland Fire
      1. Fire Triangle
      2. Fire Behavior
      3. The Complexity of the Fire Ecology Message
    3. Defining Fire Regimes
      1. Fire Regime Condition Class
    4. Fire Dependent Ecosystems of the United States
      1. Impact on Animals
      2. Overview of Fire Dependent Ecosystems
        1. Midwest Tallgrass Prairie
        2. Southwestern California Chaparral
        3. Ponderosa Pine in the Southwest and Intermountain West
        4. Lodgepole Pine Communities of the Rocky Mountains
        5. Southern Pine Communities
        6. Jack Pine Communities of the Great Lakes Region
        7. Alaska’s Boreal Forest and Tundra
        8. Atlantic Coastal Pine Barrens
        9. Eastern Deciduous Forests
    5. Fire Effects
  3. Fire Management
    1. Wildland Fire Management – Agencies and their Roles
      1. National Interagency Fire Center (NIFC)
      2. National Wildfire Coordinating Group (NWCG)
    2. History of Humans and Fire
      1. Historical Perspective
      2. Today’s Societal Influence
    3. Public Perceptions and Attitudes Toward Wildland Fire
      1. Motivation and Education
  4. Communication Planning and Strategy
    1. Introduction
      1. What Communication Can/Cannot Do
      2. Perspective from Wildland Fire Communicators
      3. Surround Sound Strategy
    2. Best Practices: Communication Planning
      1. Situation Analysis
      2. Objectives
      3. Audiences
      4. Messages
      5. Strategies
      6. Tactics
      7. Action Plan/Timeline
      8. Evaluation
      9. Budget
    3. Community Outreach
      1. Public Presentations: The 4 C’s of Persuasive Communication
    4. Working with News Media
      1. General Media Relations Tips
      2. News Writing
      3. News Conference
      4. Event Announcement
      5. Inviting Media to an Event
      6. Event Publicity
      7. Photos
      8. Media Days
      9. Tips for Calling Media
      10. What to Say When Calling Media
      11. Arranging an Interview
      12. Interview Tips
      13. What to do When a Media Representative Calls YOU
    5. Special Events
      1. Event Planning
      2. Logistics
      3. Special Event Team
      4. Sample Timeline for Events
    6. Youth Education Programs
      1. Youth Organizations
  5. Communication Materials
    1. Introduction
    2. Multimedia
      1. Web Sites, Blogs
      2. E-Newsletters
      3. Interactive Compact Disks, DVDs
      4. Movies and Videos
    3. Print Materials
      1. Fact sheets
      2. Brochures
      3. Brochure Inserts
      4. Newsletters/Magazines
      5. Promotional Materials
    4. Exhibits and Signage
      1. Exhibits
      2. Temporary Signage
      3. Outdoor Signs
    5. Public Service Announcements
    6. Advertising
      1. Billboards
  6. Cooperative Programs
    1. Introduction
    2. Wildfire Protection Cooperatives
    3. Corporate or Foundation Partnerships for Communicating Fire Messages
  7. Fire Education
    1. Wildland Fire – A Tool for Stewardship
      1. Fire Management
    2. Fire Education Messages
      1. Key Messages
      2. Key Messages with Supporting Points
    3. Risk and Conflict Communication
      1. Wildland Fire Education Considerations
      2. Historical Perspective
      3. Current Perspective
      4. Reintroduction of Fire
      5. Smoke and Air Quality
      6. Education
    4. Considerations for Wildland Fire Communication and Education
      1. Wildland Fire Education Considerations
    5. Prescribed Fire Presentations
    6. Interpretive Programs
  8. Fire Prevention
    1. Introduction
    2. Fire Prevention Messaging
    3. Wildfire Prevention Education
      1. Internal Communication
      2. The Public Information Officer and Wildfire Prevention
      3. Public Awareness and Education
        1. Community Awareness
        2. Mass Media – Television
        3. Mass Media – Print/Radio
        4. Signing
        5. Fire Prevention High Visibility Public Contact
        6. Agency Printed Material
        7. Public Education – General
      4. Wildland Fire Prevention and Education Teams
        1. Purpose
        2. Organization and Ordering
      5. Smokey Bear
        1. CFFP
        2. Program Components
  9. Fire Mitigation
    1. WUI Overview
      1. WUI Fire Concerns
      2. Who’s Responsible for Addressing the Problem?
    2. WUI Messages
      1. Community Considerations
    3. National Firewise Communities Program
      1. Firewise Defined
      2. Resources for State Forestry Agencies
      3. Firewise Communities/USA
      4. Firewise Community Projects
    4. Community Wildfire Protection Plans
      1. Communities and the WUI
      2. Role of Community Wildfire Protection Plans
      3. Benefits to Communities
    5. Fire Safe Councils. Firewise Councils and Boards
      1. State Level Fire Safe Council
    6. Conducting a Local/Regional Firewise Workshop
      1. Organizing a Firewise Workshop
      2. Firewise Communities Workshop Logistics
    7. Home Ignition Zone – Resident Communication
      1. How Homes Ignite
      2. Landscape
      3. The Home Ignition Zone
      4. Construction
  10. Resources
    1. Webliography
    2. Resources and Materials
    3. Recommended Reading
    4. Acronym Guide
    5. Glossary
      1. NWCG Glossary
      2. Glossary of News Media Terms
  11. Appendix
    1. Chapter 1- Introduction and Organization - Table of Contents (pdf version)
    2. Chapter 2- Wildland Fire Overview
      1. Photos- Fire Regimes
      2. Background
        1. Atlantic Coastal Pine Barrens
        2. Fire Regime Condition Class Definitions
      3. Guides
        1. NWCG Fire Effects Guide
    3. Chapter 3- Fire Management
      1. Social Science Fact Sheets
        1. Catching Attention
        2. Communication about Hazards
        3. Engaging Property Owners
        4. Golden Rule
        5. Laws
        6. Personal Responsibility
        7. Three Critical Topics
        8. Working Locally
    4. Chapter 4- Communication Planning and Strategy
      1. Background
        1. A Study of Wildland Fire Communicators in the US
      2. Glossary of Media Terms
      3. Guides
        1. USFW Outreach Handbook
        2. Wildfire for Educators
        3. Sample Media Guide- VA Media Guide
      4. Sample Plan
        1. Arizona Communication Plan
        2. FPA Communication Plan
        3. North Carolina Fire Prevention Education Team Communication Plan
        4. New Mexico Communication Plan
        5. Oklahoma Communication Plan
        6. Yosemite National Park Smoke Strategy
    5. Chapter 5- Communication Materials
      1. Guide
        1. Wildfire Prevention Sign and Poster Guide
      2. Sample Fact Sheets
        1. Controlling Invasive Species
        2. Facts About Wildland Fire Management
        3. Keeping Fire on Our Side
    6. Chapter 6- Cooperative Programs
      1. Sample Partners
        1. SE Compact
        2. Southeastern States Compact Bylaws
        3. KDF-DBNF Cooperative Fire Agreement
      2. Case Study - Inside Fire Management Partnerships
    7. Chapter 7- Fire Education
      1. Case Studies
        1. Northern Idaho Fuels Treatment
        2. Nebraska Prescribed Burning
        3. Oklahoma Prevention
        4. Washington Biomass Project
        5. Mescalero Project
      2. Messages
        1. NWCG Key Messages
        2. MTG Charter
        3. NWCG Memo
        4. WFEWT Memo
      3. Sample Fire Fact Sheets
      4. Sample Presentations - Role of Fire
        1. Core Slides
        2. Optional Inserts
        3. Sample PowerPoint - Kentucky Prescribed Fire
    8. Chapter 8- Fire Prevention
      1. Fact Sheets
        1. Fire Safety
        2. Building a Campfire
        3. Putting Out a Campfire
        4. On a Dark and Stormy Night
        5. When a Wildfire Threatens Your Home
      2. Guides
        1. Industrial Operations
        2. National Interagency Mobilization Guide
        3. Wildfire Prevention Industrial Operations
      3. Handouts
        1. General
        2. Home
        3. Campfire
        4. Debris
        5. Sample Newspaper Insert - Living With Fire
      4. Sample PSAs
        1. Public Urged to Report Arsonists
        2. Don’t Let Your Campfire Become a Wildfire
        3. Self-Evaluation Checklist System
        4. Weather is Cooler But Vegetation is Still Dry
        5. Can Emergency Responders Find Your House?
        6. Safe Debris Burning
        7. Make Sure Equipment is "Fire Safe"
        8. Have You Planned for the Great Escape?
        9. Wildland Fire Prevention
        10. Don’t Let Your Home Become Fuel for a Wildfire
        11. Save Your Home From Fire Later
        12. Homeowners Urged to Prepare for Wildfires
        13. Talk to Your Kids About Wildfire
        14. Children Can Help Prevent Wildfires Too
        15. When a Wildfire Threatens Your Home
        16. Vehicles and the Outdoors
        17. Weed Abatement
      5. Smokey Handbook
      6. Spanish Materials
        1. Children Can Help Prevent Fires Too
        2. Extreme Wildfire Danger
        3. Fact Card I-C Debris Burning
        4. Fact Card 2
        5. Fire Safety
        6. Firewise Landscaping Construction Checklist
        7. Building a Campfire
        8. Putting Out a Campfire
        9. On a Dark Stormy Night
        10. Spanish Evacuation Sheets
        11. When Wildfire Threatens Your Home
      7. TEMPLATES- Collected from the National Fire Prevention Education Teams, included here are template signs and materials for several fire prevention topics.
      8. Messages
    9. Chapter 9- Fire Mitigation
      1. Firewise Background
        1. Firewise Fact Sheet
        2. Firewise Communities/USA Fact Sheet
        3. Firewise Cooperation
        4. Firewise for States
        5. WUI Strategic Plan Summary
      2. Firewise Logo- Updated 2006
      3. Guides
        1. Sample Forms
          1. Virginia Community Risk Assessment Form
          2. Virginia Wildfire Hazard Assessment Form
          3. Volunteer/In-kind Tracking Sheet
          4. Volunteer Sign-up Sheet
        2. CWPP Briefing Paper
        3. Identifying and Prioritizing Communities at Risk
        4. Preparing a Community Wildfire Protection Plan
        5. Firewise Workshop Guide
        6. How to Become a Kentucky Firewise Community
      4. Handout Materials
        1. Sample Articles
          1. NAPS Construction (English and Spanish)
          2. NAPS Home Ignition Zone
          3. NAPS Lean Clean Green (English and Spanish)
        2. Sample Fact Sheets
          1. Firewise Tips
        3. Sample Newsletters
          1. Firewise How To Guides
        4. Sample Newspaper Insert- Print Files
        5. Brochure - Firewise Around Your Home
        6. Sample Newspaper Insert – Firewise
      5. Presentations
        1. Community Presentation
      6. Sample Artwork
      7. Sample Community Plans
        1. KAVFD Community Wildfire Protection Plan
        2. Josephine County
          1. Integrated Fire Plan
          2. Integrated Fire Action Plan
          3. Organizational Chart
        3. Lower Mattole Fire Plan
        4. Walker Run Community Wildfire Protection Plan
        5. Utah Community Fire Plan
      8. WUI Resources - Other
        1. Firewise Brochure- Spanish
        2. Homeowner’s Guide to Wildland Fire Retrofit
        3. Zoning News (October 2002)
        4. NFPA Journal- Living on the Wildside
        5. Oakland Story
        6. Wildfire Strikes Home Report
    10. Chapter 10- Resources
      1. NWCG Glossary of Wildland Fire Terms
    11. Chapter 11- Appendix